Privacy Policy

1. Introduction

SHELAX LTD (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

SHELAX LTD, registered in England and Wales under company number 16974145, is the data controller responsible for your personal data. Our registered address is 35 Barrington Road, Loughton, England, IG10 2AX .

3. Information We Collect

We may collect and process the following data:

• Identity data: full name, company name
• Contact data: email address, telephone number, delivery address
• Transaction data: details of products ordered, order value
• Technical data: IP address, browser type, operating system, page interaction data
• Communications data: correspondence via our contact form

4. Lawful Basis for Processing

We process your personal data on the following lawful bases:

• Contract: to fulfil orders and respond to enquiries
• Legitimate interests: to improve our services and website experience
• Consent: where you have given explicit consent for marketing communications
• Legal obligation: to comply with legal and regulatory requirements

5. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders
• Respond to enquiries and provide customer support
• Improve our website and services
• Comply with legal obligations including tax and accounting requirements
• Send marketing communications where you have opted in

6. Data Sharing

We do not sell your personal data. We may share your data with:

• Delivery and logistics partners to fulfil orders
• Payment processing providers
• IT service providers who support our systems
• Professional advisers (accountants, legal counsel)
• HMRC and other regulatory bodies as required by law

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, and to comply with legal, accounting, and reporting obligations. Order data is typically retained for 7 years in accordance with HMRC requirements.

8. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data (“right to be forgotten”)
• Object to processing of your data
• Request restriction of processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

9. Cookies

Our website uses essential cookies and local storage to ensure functionality, including maintaining your shopping basket. We do not use third-party tracking or advertising cookies.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Contact & Complaints

If you have any concerns about how we handle your data, please contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.